So, I decided to make a new logo and subsequently redesign my website. Inspired by my recent trip to Vietnam, I thought it was time to reinvent myself. If you're familiar with my previous logo, it was very simple, abstract, and solid. Although it served me well for many years, it was evident to me it no longer served my ambitions.
Throughout my creative design career I've always sought to express emotion through art as authentically as possible; No staging, no photoshop, just pure expressions of life with maybe an extra touch of color. The internet is absolutely full of propaganda and manipulation and I wanted to tread the fine line between influencer and leader mindfully. TheRealAnthonyNguyen moniker serves to remind me to stay humble and always be authentic. This redesign reflects my desire to express the power of movement, authenticity, and honor.
Starting with the AN symbol, the new logo carries on the same message found on my previous logo. The "A" and "N" form together to create an upward facing arrow, representing the kaizen philosophy. In the tradition of ancient Chinese tradition, my initials are framed as a red stamp.
I couldn't think of anything more authentic visually than my signature. Inspired by traditional Vietnamese script my signature was created using an iPad and Apple Pen.
My website is also taking on an asian inspired theme with a focus on video, something I'd like to further pursue. Although, websites do take time to pull together, I've decided not to take my website offline as I develop it. If you're following closely, you'll get to see it slowly come together and maybe even get a glimpse of The Real Project.
Thats all for now, carry on.