HERE'S THE GAME PLAN
Let's start.
CREATING A MARKETING GAME PLAN
Similarly to the buyer's journey, The Marketing Game Plan is divided into three main parts. This three step process is broken down into smaller components that have been outline below.
01. DISCOVERYWe start by taking a close look at your core vision, mission, values, competitors, market, and target audience to better understand the brand we hope to build.
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02. STRATEGYWe'll then create a strategy to drive traffic and convert leads into sales. From the top of the funnel, to the bottom, we'll define goals and KPI's to reach our target.
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03. EXECUTIONFinally, we focus on creating captivating and valuable content such as videos, blogs, articles, press releases and social media posts to drive campaigns.
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STEP 1: DISCOVERY
01. BRAND DISCOVERYWe begin by uncovering the vision, mission and core values of your business, our hero. This is the "true north" of your brand. Through a series of brand discovery meetings, we'll uncover your brand's character archetype and persona.
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02. MARKET/COMPETITOR ANALYSISNext, we'll take a close look at the market and dissect your competitors. We'll deploy online auditing tools to learn & map the competition for their strengths & weaknesses to identify threats and areas of opportunity.
If you know your enemy you know yourself. - Sun Tzu (Art of War) |
03. UNIQUE VALUE PROPOSITIONDeveloping a value proposition statement is marketing 101. Using Empathy Mapping and Value Proposition Interface Canvas we'll create a clear, concise and powerful value positioning statement to drive your messaging.
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04. BUYER PERSONASYour buyer personas dictate they way your brand communicates. By better understanding your audience your messaging will connect directly with the people who matter most, your consumers. Buyer personas help brings those relationships to life. Leverage character archetypes to connect to the human collective unconscious.
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STEP 2: STRATEGY
05. QUALITY LEAD IDENTIFICATIONSavvy sales and marketing professionals understand, the higher the quality of leads, the more business success. That's why we identify leads by depth, accuracy, reliability, and fitness for purpose.
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06. DEFINITIONS OF MQL & SQLDevelop your sales funnel by defining and score your leads throughout your consumer lifecycle. By integrating smart customer relationship management tools to your business, you'll be able to blur the lines between sales and marketing while making your consumer's journey measurable.
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07. DEFINING GOALS & KPI'SYour marketing strategy always begins with defining your realistic goals followed by working backwards to identify key performance indicators to keep your marketing efforts on track to reach your goals. Your business goals dictate your marketing strategy and campaigns.
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08. CAMPAIGN DEVELOPMENTCombining digital and traditional marketing strategies, we'll begin to develop campaigns to drive towards your business and brand goals. From website optimization, social media, email marketing, to chat marketing, and experiential marketing, we'll plan the scope, requirements, and outline of each campaign.
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STEP 3: EXECUTION
09. STRATEGY TO DRIVE TRAFFICDrive traffic to your sales funnel. Blogs, social media, PR campaigns, paid advertising will help drive new visitors to discover your brand and begin their buyers journey.
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10. LEAD GENERATION STRATEGYYour strategy is always value driven. Using landing pages, lead magnets and call to actions, your online presence will convert visitors to leads with ease and simplicity. Using A-B testing, we'll systematically grow your conversion rates.
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11. STRATEGY TO GROW SALESIt's no secret, sales fuels businesses. Your sales strategy is vitally important to the success of your business. Nurturing leads is a delicate process but when done correct, this is the most enjoyable moment of your buyers journey. Simplify your sales process to shorten your sale cycle and close at high percentages.
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12. ANALYTICS & ROIMeasure, rinse, repeat using analytic tools to watch your business grow. Take the guessing game out of digital marketing by taking control over your brand story and buyer's journey. We believe good marketing should pay for itself. A clear return of investment is due diligence.
War is 90% information. -- Napoleon Bonaparte |
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ABOUT ANTHONY NGUYENI'm a creative sales and marketing strategist at InThink Agency, a full service marketing agency located in Worcester, Massachusetts and Providence, Rhode Island. I've worked hands on in the creative marketing industry since 2005 practicing multiple disciplines including design, sales, marketing, video and photography. I work with small to medium sized businesses and start-ups, creating effective brand stories and marketing strategies on shoe-string budgets.
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