CRAFTING
ENCHANTING BRAND STORIES
FROM START TO FINISH
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What separates Nike from Adidas, Apple from Windows, or "The Jones" from "The Smiths"? It's certainly not how much money they make or spend. The biggest differentiating factor is their brand story or in layman's terms, what their customers emotionally experience while engaging with their brands. These brands use storytelling in their advertisements and commercials to express and share their unique value. The more we understand what brands may represent emotionally to consumers, the more capable we are in influencing brand perception and market dominance.
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I take a holistic approach to building brand stories and leverage digital marketing to grow businesses. I do this by identifying the character archetype within the business model & operations, comparing them to the market, and then implementing tailored marketing strategies that directly targets the brand's audience, both visually and emotionally.
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MY CORE SERVICES
These nine core pillars form the foundation of great brand stories.
BRANDINGYour brand identity is more than just your logo, it's the emotion your audience experience when they see you. It's more than just a "feeling" Great brands tell stories!
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STRATEGYEven Michael Jordan had a coach. He probably still surrounds himself with many coaches today. He knows that skills will help score but strategy will win the game.
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WEBSITEYour website is an extension of your business. Your business deserves a beautifully designed and fully optimized website that directs online traffic through your sales process, 24/7.
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CONTENTContent drives traffic and strengthens SEO. If you want to be found online, you better have some valuable content to share. Lucky for you, I've got a toolkit of content creation tools.
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PHOTOGRAPHY |
Sure, we live in the digital age but never underestimate the power of ink. Whether words or picture, ink will always hold more weight than its digital counterpart.
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EVENTSThe digital world is merely a reflection of reality. It's the experiences we have in real life that stay with us until we die. These memories shape and form who we are.
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SOCIALWe live is a social society, meaning sometimes, we'd rather do business with friends even if it might cost us more money to do so. That's because we value relationships.
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MEDIAAs technology continues to speed and bandwidth grows, so does the power of video. They're called movies for a reason. As Tony Robbins always says, motion drives emotion.
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THE MARKETER'S GUIDE TO CREATING ENCHANTING BRAND STORIESCraft an enchanting brand story using the power of character archetypes and storytelling to engage your audience emotionally.
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THE ULTIMATE ANNUAL MARKETING GAME PLANDevelop the ultimate annual marketing game plan that outlines your buyers journey from beginning to end. View the outline with absolutely no strings attached.
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ABOUT ANTHONY NGUYENI'm a creative, sales and marketing strategist. I've worked hands on in the digital marketing industry since 2005 practicing multiple disciplines including design, sales, marketing, video and photography. I work with small to medium sized businesses and start-ups, creating effective brand stories and marketing strategies on shoe-string budgets.
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