THREE BASIC MARKETING STRATEGIC GOALS
BRAND AWARENESSIntroducing your brand and sharing your story is an everyday grind. Hook them them at hello.
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LEAD GENERATIONIncrease conversion rates of your site visitors to qualified lead using value driven content.
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ACQUISITIONCoffee is for closers. Close more sales and streamline your sales process with consumer acquisition strategies.
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BRAND AWARENESS STRATEGIES
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Brand awareness is critical to your business success and is usually the primary goal of most marketing initiatives. When it comes to getting your audience's attention, creativity is key. Make it memorable by showcasing what it means to embody the core values of your brand to its highest ideal. Take your audience through a journey using character archetypes and buyer journeys to craft the ultimate brand story.
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Example brand awareness strategies include:
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LEAD GENERATION STRATEGIES
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The primary focus for most businesses is lead generation. It's the tool that provides a valuable customer base and ensures the growth of your company. Nearly all of our digital marketing strategies are designed around this goal. We focus our efforts around the tactics and services that help you grow your business, which is why we place Lead Generation at the core of what we provide.
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Example lead generation strategies include:
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ACQUISITION STRATEGIES
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Always be closing. What does that mean? Build your strategy around the close. What does the ideal win-win scenario look like? How do the two parties feel when a deal is closed? Work your sales strategy around that very moment and you'll have a moving story that will help you grow sales organically. Craft the ultimate marketing strategy to position your online platform to always be closing.
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Example customer acquisition strategies include:
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ABOUT ANTHONY NGUYENI'm a creative sales and marketing strategist at InThink Agency, a full service marketing agency located in Worcester, Massachusetts and Providence, Rhode Island. I've worked hands on in the creative marketing industry since 2005 practicing multiple disciplines including design, sales, marketing, video and photography. I work with small to medium sized businesses and start-ups, creating effective brand stories and marketing strategies on shoe-string budgets.
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