The Real Anthony Nguyen
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STRATEGY

THREE BASIC MARKETING STRATEGIC GOALS

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BRAND AWARENESS

Introducing your brand and sharing your story is an everyday grind. Hook them them at hello.
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LEAD GENERATION

Increase conversion rates of your site visitors to qualified lead using value driven content.
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ACQUISITION

Coffee is for closers. Close more sales and streamline your sales process with consumer acquisition strategies.

BRAND AWARENESS STRATEGIES

Brand awareness is critical to your business success and is usually the primary goal of most marketing initiatives. When it comes to getting your audience's attention, creativity is key. Make it memorable by showcasing what it means to embody the core values of your brand to its highest ideal. Take your audience through a journey using character archetypes and buyer journeys to craft the ultimate brand story.
GUIDE TO BRAND STORIES
Example brand awareness strategies include:
  • SWAG (Stuff We All Get)
  • Social Media Campaigns
  • Content Publishing
  • Referral Programs
  • Public Relations
  • Pay-Per-Click Advertising (PPC)
  • Third-Party/Influencer Marketing​
  • Experiential Marketing

LEAD GENERATION STRATEGIES

The primary focus for most businesses is lead generation. It's the tool that provides a valuable customer base and ensures the growth of your company. Nearly all of our digital marketing strategies are designed around this goal. We focus our efforts around the tactics and services that help you grow your business, which is why we place Lead Generation at the core of what we provide.
Example lead generation strategies include:
  • Event/Experiential Marketing​​
  • Lead Magnets
  • Landing Page Optimization
  • Live Chat Automation
  • Trade Shows/Conferences

ACQUISITION STRATEGIES

Always be closing. What does that mean? Build your strategy around the close. What does the ideal win-win scenario look like? How do the two parties feel when a deal is closed? Work your sales strategy around that very moment and you'll have a moving story that will help you grow sales organically. Craft the ultimate marketing strategy to position your online platform to always be closing.
CRAFT THE ULTIMATE MARKETING GAME PLAN
Example customer acquisition strategies include:
  • A/B Testing
  • E-Mail Marketing
  • Event/Experiential Marketing
  • Giveaways/Promotions
  • Loyalty Rewards
  • Referral Programs
  • Sales Process & Training

CRAFT THE ULTIMATE ANNUAL MARKETING GAMEPLAN

Designed to bring brand clarity to your business and maps your buyers journey from beginning to end. View the outline with absolutely no strings attached. ​​
VIEW THE Game plan

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ABOUT ANTHONY NGUYEN

I'm a creative sales and marketing strategist at InThink Agency, a full service marketing agency located in Worcester, Massachusetts and Providence, Rhode Island. I've worked hands on in the creative marketing industry since 2005 practicing multiple disciplines including design, sales, marketing, video and photography. I work with  small to medium sized businesses and start-ups, creating effective brand stories and marketing strategies on shoe-string budgets.
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Anthony Nguyen © 2019 All Rights Reserved | Handcrafted in Worcester, Massachusetts
  • Home
  • About
  • Services
    • Branding
    • Strategy
    • Websites
  • Art of Storytelling
    • Guide to Brand Stories
    • Character Archetypes
    • Marketing Game Plan
    • Filmjutsu
  • Daily Grind
  • Connect