Content is the currency of digital marketing. -- Marketers everywhere |
The modern consumer's thirst for digital entertainment and programing is real. If you're not actively creating something for your audience to enjoy, you are out of sight and out of mind. Marketing today is driven by content. Content drives traffic and traffic drives sales. When it comes to creating quality content, create with purpose. Remember to keep your audience in mind. Who do I want to see this and what do I want them to do?
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HOW TO CREATE CONTENT GOLD
There's a simple process to creating kick-ass content.
Step 1. Ideation
Step 2. Research
Step 3. Define Format
Step 4. Define Structure
Step 5. Creation
Step 6. Quality Assurance
Step 7. Refine
CONTENT TOOLKIT
Weebly
Google Drive
Canva & Photofy
AnswerThePublic
FiLMiC Pro
Final Cut Pro X
Video Leap
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ABOUT ANTHONY NGUYENI'm a creative sales and marketing strategist at InThink Agency, a full service marketing agency located in Worcester, Massachusetts and Providence, Rhode Island. I've worked hands on in the creative marketing industry since 2005 practicing multiple disciplines including design, sales, marketing, video and photography. I work with small to medium sized businesses and start-ups, creating effective brand stories and marketing strategies on shoe-string budgets.
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